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This constitutes certain challenges for the internationalisation of services. Today, the service sector contributes to a major part of the GDP of the most developed countries, while the share of services of the total export of these countries is comparable low. Appendix – Results on Cronbach’s Alpha (SPSS) Abstract 1.1 Services and their Economic Importanceġ.2 The Challenging Internationalisation of Servicesġ.3 Country-of-Origin and its Effects on the Internationalisation of ServicesĢ.4 Factors Influencing the Selection of Entry ModesĢ.5 Approaches to Systematise Services and their Potential for Internationalisationģ.1 Critical Analysis of the COO Literature with regard to Productsģ.3 Critical Analysis of the COO Literature with regard to ServicesĤ.2 Theoretical Framework: Hypothesis, Variables and Manipulationsĥ.2 Preliminary Work: Calculating the ESQ Valueĥ.4 CTI Information in Service Offers with Incongruent CPI Informationĥ.5 CTI Information to Outbalance Negative Effects based on Incongruent CPI Informationģ.
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